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Privacy Policy (UK) Live at The Local

Last updated: 7 July 2026

 

This Privacy Policy explains how Live at The Local collects, uses, and protects personal data when you use the Live at The Local mobile app and related services.

 

Data controller: LIVE AT THE LOCAL LTD

Company number: 17184773

 

We process personal data in line with the UK GDPR and the Data Protection Act 2018.

 

1) Who this policy applies to

This policy applies to all users of Live at The Local, including:

  • public users (fans)

  • musicians

  • venues and venue operators

  • people who contact us for support

 

2) Personal data we collect

2.1 Data you provide directly

  • Account data: email address, authentication credentials, and account type.

  • Profile and Backstage data:

    • public users: basic profile details, Backstage profile details, profile codes, bios/taglines, and community profile content

    • musicians: musician/stage name, account details, Backstage profile details, profile codes, bios/taglines, featured status where applicable, and community profile content

    • venues: venue name, venue address/location, public venue profile details, Backstage profile details, profile codes, featured status where applicable, and contact details used for verification workflows

  • Event data: event title/details such as venue name, artist, genre, date/time, location coordinates, optional notes, and event metadata.

  • Community and interaction data: Backstage community posts, post prompts/types, optional area text on posts, replies, reactions/likes, follow relationships, saved events, saved venues, saved musicians, events marked as "going", gig wish lists, and profile codes.

  • Safety and moderation data: when you report a post or account, we collect the report reason, what was reported, and your account details as reporter; when you block an account, we store the blocked user identifier on your account so we can hide that user from your Backstage experience.

  • Featured and visibility data: flags or settings used to feature, highlight, hide, moderate, or control visibility of venues, musicians, events, posts, and activity updates.

  • Feedback and support data: information you submit through in-app feedback or support emails.

 

2.2 Data collected automatically

  • App/device technical data (e.g., app version, platform diagnostics)

  • Authentication/session data (including tokens and session state) so you can stay signed in across app launches and normal background use, subject to platform and security limits

  • Authentication/session/security logs

  • Operational analytics and performance signals used to troubleshoot reliability and abuse

  • Local app cache/settings data on your device (for faster loading and account-state hydration)

 

2.3 Location and map data

  • If you grant location permission, we process location data to show nearby events and map views, and to sort nearby venues in Backstage discover on your device.

  • We process event location details (coordinates/address) to display events on maps and support "view on map" flows. 

  • Backstage post "area" text is information you type yourself; it is not automatic GPS tagging of posts.

  • Location permission is optional, but map, list, and Backstage discover features may be reduced if not granted.

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2.4 Data from third-party providers

Depending on your sign-in method and app usage, we may receive data from:

  • Apple Sign In and/or Google Sign In

  • Firebase Authentication and related Firebase services

  • Map and location providers used by iOS and app integrations

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2.5 Backstage Area

Backstage is a signed-in community area where venues, musicians, and fans can maintain public-style profiles, publish short text community posts, reply to posts, follow accounts, like posts, and mark interest in attending gigs ("going to").

Depending on the feature:

  • venue, musician, and local profile fields (such as name, bio, tagline, profile code, and gig wishlist) may be visible to other users browsing or searching Backstage;

  • community posts and replies are part of the Backstage service and may be visible to other signed-in users according to how the feature is designed;

  • you can edit or delete your own posts and, in some cases, replies you have written;

  • you can report posts or accounts you believe are objectionable, and block accounts you do not wish to see; blocked accounts are hidden from your feed, discover results, and replies, and can be managed from My Area → Blocked accounts;

  • we review reports manually and may remove content, restrict visibility, suspend features, or take other action where appropriate.

 

Backstage does not currently support private direct messaging or photo/video uploads in community posts.

 

3) How we use personal data

We use personal data to:

  • create and manage user accounts

  • authenticate users and enforce role-based permissions

  • allow event creation, editing, deletion, and display

  • power saved items, following, "going to" features, Backstage profiles, community posts, replies/reactions, profile codes, and profile-related features

  • run venue verification and musician/venue trust workflows

  • provide map discovery and location-based event browsing

  • send or display venue notifications and pending-event workflows where musicians add events at venue locations

  • administer featured venues, featured musicians, featured events, visibility controls, feed ordering, and moderation tools

  • maintain app security, prevent abuse/spam, and enforce rate limits

  • troubleshoot issues and improve app reliability/performance

  • respond to feedback, support requests, and legal obligations

  • investigate content and account reports, enforce blocks, and respond to safety concerns about Backstage and other user-generated content

  • maintain signed-in sessions and account continuity where appropriate

 

We do not sell your personal data.

 

Some profile, event, Backstage, community post, reply, reaction, following, featured, and "going to" information may be visible to other users depending on the feature, your account type, app settings, and moderation/visibility controls.

 

4) Legal bases for processing (UK GDPR)

Depending on context, we rely on:

  • Contract: to provide the app features you request.

  • Legitimate interests: service security, abuse prevention, diagnostics, and product improvement.

  • Consent: where required (for example, device location permissions).

  • Legal obligation: where required by law.

 

5) Data sharing

We share data only where needed to operate the service, including with:

  • Firebase/Google Cloud services (authentication, database, functions, analytics/performance, app security)

  • map/location service providers used by app features

  • hosting/infrastructure and operational tooling providers

  • Apple and Google where required for platform services and app distribution

 

Some providers act as processors on our behalf; others may act as independent controllers for their own services.

 

We may also disclose data where required by law, legal process, fraud prevention, or rights protection.

 

Public app sharing and visibility.

Public event listings, public venue/musician/user profiles, Backstage posts, profile codes, replies, reactions, featured labels, and other public/community information may be displayed to other app users where the feature is designed to be public or semi-public.

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Moderation and safety processing.

Report and block data is processed by us and our service providers (including Firebase/Google Cloud) so we can review reports, apply blocks, protect users, and maintain service integrity. Report records are accessible to authorised administrators for review.

 

User-initiated sharing (device share features).

Users may share event, venue, musician, or Backstage profile details using their device's share features (e.g. Messages or email). That sharing is controlled by the user and handled by the app or service they choose; we do not receive the contents of those messages.

 

6) International transfers

Some providers process data outside the UK. Where personal data is transferred internationally, we use appropriate safeguards (such as adequacy regulations or approved transfer mechanisms) as required by UK data protection law.

 

7) Data retention

We retain personal data only for as long as necessary for the purposes in this policy, including:

  • account lifecycle needs, including public profile and Backstage community features

  • operational/security requirements

  • legal and compliance obligations

 

Community posts, replies, event listings, saved/going-to records, follow/like/going-to relationships, blocked-account lists, content/account report records, and featured/visibility settings may be retained for as long as needed to operate the relevant feature, maintain service integrity, handle disputes or reports, comply with law, or support account deletion and backup processes.

 

When data is no longer required, we delete it or de-identify it where appropriate.

 

8) Your rights

Under UK data protection law, you may have rights to:

  • access your personal data

  • correct inaccurate data

  • erase personal data

  • restrict or object to processing

  • data portability

  • withdraw consent (where processing is based on consent)

 

Account deletion

You can delete your account self-serve in the app (preferred method). If you cannot delete your account in-app, you can also request deletion by contacting us at support@liveat-thelocal.co.uk.

 

After you request deletion, we will delete or de-identify your personal data in line with our legal and operational obligations. Some data may be retained for a limited period for backups, security, fraud prevention, or legal compliance, then deleted or de-identified where appropriate.

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Community content and safety choices

You can edit or delete your own Backstage posts, report posts or accounts, block accounts, and manage blocked accounts in the app. To raise a concern about another user's content or behaviour, use the in-app report or block tools or contact us at support@liveat-thelocal.co.uk.

 

You also have the right to complain to the UK Information Commissioner's Office (ICO): https://ico.org.uk

 

9) Security

We use technical and organisational safeguards designed to protect personal data, including access controls, authentication protections, and encryption in transit where appropriate. No system can be guaranteed to be 100% secure.

 

10) Children's privacy

Live at The Local is not intended for children under 13. We do not knowingly collect personal data from children under 13.

 

11) Changes to this policy

We may update this policy from time to time. We will post the updated version in-app and/or on our website with a revised "Last updated" date.

 

12) Contact

Data controller: LIVE AT THE LOCAL LTD

Company number: 17184773

Email: support@liveat-thelocal.co.uk​

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